We are so proud to be partnering with 1% for the planet!
Members since October 2020, we donate 1% of top line sales. We are in the process of selecting the charity we will support going forward and will share as soon as we know!
Be 1% better is a registered non-profit, started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
The mission is to “bring dollars and doers together to accelerate smart environmental giving.” Its great mission has led its members to give more than $265 million back to environmental nonprofits since it started. We are so lucky to be a part of more than 3,419 businesses that joined 1% of the planet.
“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”— YVON CHOUINARD IN HIS BOOK “LET MY PEOPLE GO SURFING”